If you're shopping on Oxford Street this Christmas, make sure you pay a visit to Topshop and Topman's flagship store. Inside you’ll discover 6 brand new market stalls and several brand activation spaces – each filled with exciting ideas from Appear Here’s users. This opportunity is part of the Appear Here In Residence collection, which gives brands big and small the opportunity to rent space in some of the world’s most desirable boutiques and department stores.
Appearing this week are global brands such as Spotify and Happy Plugs, who are testing a range of retail concepts, and innovative start-ups such as Redland London and WonderLuk, who are looking to boost their exposure. Find out more about what they’ve got going on in-store...
Testing their first physical retail experience, Spotify have set up an interative space in Topshop’s Christmas Grotto. There’s a number of music stations where playlists can be browsed and headphones tested. Rewarding Spotify’s premium customers, half price Urbanear headphones can also be purchased.
Designed in Sweden, Happy Plugs turn tech accessories into fashion must-haves. Just like any other fashion brand, Happy Plugs add new collections and fresh looks every season. Identifying Topshop’s audience as a key market, Andreas Vural, founder of Happy Plugs commented, “we’re very proud to do a gig at Topshop London. Topshop have collaborated with some pretty cool people before – like supermodel Kate Moss and designer Christopher Kane – and they have a fresh set of eyes on what fashion can be, so we’re pretty psyched to be on their guest list.”
Stubble & Strife
Passionate about shaving, Stubble and Strife was born in Greenwich Market London in 2013. Their mission is bring people the best of British beard, moustache, shave and skin supplies that are all made in Britain. A regular on the market scene, this is the first time Stubble & Strife have explored going In Residence in a major fashion store.
One of this year’s winners of our Space for Ideas Competition, WonderLuk is showcasing 40 independent jewellery designers from around the world. All the pieces have been 3D-printed and hand finished in Europe. Andre Schober, Co-founder of WonderLuk commented, “we’re thrilled to be bringing our latest designers and an innovative new accessories experience to Oxford Street this Christmas. There is no better place than Topshop’s flagship store to launch our new collections and connect the fashion crowd with the amazing possibilities of co-creation and 3D printing.”
This premium luggage brand is the creation of a second generation of a family’s love of travel and passion for luggage. Their Topman pop-up marks the launch of their latest collection, which is in collaboration with Pantone – as you’d expect, it features a stylish range of bags in a vibrant array of colours.
Discover space in Topshop/Topman for your ideas.