Berwick Street, Soho - The Black Parlour

Turning off Oxford Street into Berwick Street, shoppers leave the high street flagships behind to find something a little different. Because Soho’s big personality isn’t just alive in its bars and clubs, but in the ever-growing list of boutique eateries and bijou stores transforming the neighbourhood. Time to dive in. This space is between a lingerie store and a salon, opposite Ted’s Grooming Room. The space has wide windows across the front and is currently painted all black from the outside. It’s a neat layout with distressed, painted wooden flooring, exposed brickwork and a mix of strip, drop and boutique lighting. Tall mirrors and a sleek black wall open out the space out further. Think about the kind of experience you want to create for shoppers – individuality is king around here.