Inspired by old-world refinement and old-sport styles, Court and Rowe is a preppy brand channeling English heritage and country living. The digitally-native brand wanted a way to break into brick-and-mortar retail and open their first store. They used the pop-up model as a way to generate hype surrounding their collection, attract press and meet their customers. The fashion brand transformed their New York store into an English country house with vintage furnishings and grand carpets. The tweed designs and checkered prints attracted visits from the likes of New York blogger Dylana Lim Suarez.
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