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3Ed Sheeran, pop up, how to build a pop up, New York pop up, things to see in New York, short-term retailEd Sheeran, pop up, how to build a pop up, New York pop up, things to see in New York, short-term retailEd Sheeran, pop up, how to build a pop up, New York pop up, things to see in New York, short-term retailEd Sheeran, pop up, how to build a pop up, New York pop up, things to see in New York, short-term retail

Ed Sheeran

Physical stores have become the new marketing campaign as shown by Ed Sheeran who announced 32 simultaneous pop-ups across the world to launch his latest album ‘No.6 Collaborations Project.’ From Sao Paulo to London, fans queued around the block with 10 stores in the US alone - all open for three hours only.

637ksocial interactions
5hours for people to get there hands on merch
30press articles (Including Billboard and Rolling Stone)
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