It’s not every day that fashion brands turn 100, and Gucci marked its centenary with a decidedly youthful outlook. Their new concept store – Circolo, a “sound, vision and style showcase” – is open in Shoreditch, London. Working exclusively with Appear Here on the space, the Sir David Adjaye-designed building has been transformed into a GG-wrapped wonder. Far from just being a clothing store, it’s an entire multi-sensory world housing a Gucci Café, bookstore, and a Listening Lounge.
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