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Our favourite idea this month is Hoodlab a Manchester streetwear collective making apparel inspired by youth culture. For Paris Fashion Week Men's, they took a showroom in the Marais to get their upcoming collection in front of new stockists. Making the most of the industrial feel of the space, they turned the scaffolding outside their shop into a makeshift studio ensuring no one missed their store.

3day showroom in the Marais
50,000social followers
1makeshift studio outside their store
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