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Kanye West

Kanye West built on the hype surrounding his Life of Pablo tour by launching 21 pop-ups worldwide, filled with his concert merch. When the store locations were announced 24 hours before opening, 1,000's of people queued up to get inside.

21 Life of Pablo pop-ups launch worldwide
24 hours each store opened for
1,000,000's of fans share their experience online
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