Paloma Wool opened their first pop-up in NYC as part of a world tour. Having become an Instagram sensation in 2004, the Grand Street store was an opportunity for founder Paloma Lanna to meet her fans and connect with her audience. The makeshift shop design splayed colourful products on chains, ribbons and in the middle of the wooden floor, including plenty of block pastels and suede fraying atop white bedsheets. Another hung from the ceiling displaying handwritten messages in black scrawl and similar was seen on the exterior panels with a giant ‘HELLO.’ In London, Paloma Wool is currently only stocked at Libertys but watch this space.
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