Reese's Puffs Cereal x Travis Scott

Reese’s Puffs Cereal collaborated with rapper Travis scott to release a limited edition collection including cereal box, bowl and spoon. Scott’s designs took inspiration from the Cactus Jack Records visuals as well as his own album aesthetic, _Astroworld_. The collection was showcased in a pop-up in Paris where fans could also buy a line of limited edition co-branded merchandise, including hoodies and shirts. Despite being open for only four hours, the pop-up had features in publications such as High Snobiety, The Fader and Hypebeast.