Rouje is a digitally-native brand, founded in 2016 by French it-girl Jeanne Damas, championing the care-free woman with timeless, classic pieces. The Parisian brand adopted the pop up model to build brand awareness in new markets with limited risk. Their pop up showcased the collection Soleil d’automne, which boasts vintage looks inspired by the ‘70s and their cosmetics line, with exclusive in-store launches of products such as Le Velours lipstick.
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