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Post Malone

Post Malone teamed up with Bud Light to release a limited edition range of merch and special can featuring the rapper’s portrait. This collaboration raised a glass to Post Malone’s genuine love of the beer and gave fans a first look at the collection. The combination of clothing and accessories took inspiration from Post Malone's distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces. Fans were greeted by Post who made a surprise appearance in the space and served them the limited edition Bud Light.

50+press articles (including Vogue, HighSnobiety and Billboard)
162% increase in social engagement
16pieces of exclusive merchandise
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