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They say you should practice what you preach, so before we set up Appear Here we set up shop.
During the summer of 2012 Ross and a friend had an idea to launch a brand, just in time for the Queen’s Diamond Jubilee. Two weeks after the initial spark, the doors for an empty shop in Marshall Street opened. Rock & Rule appeared in London selling limited edition t-shirts and apparel, inspired by the Queen - with a rebellious kick.
As well as people coming in for the Lizzy inspired t-shirts, many simply came to talk about the shop space. It quickly became clear that Ross wasn’t the only one who wanted to rent a short-term space. So when Rock & Rule shut up shop a few days later, Ross decided to put his share of the profit into launching Appear Here.
Fast forward to today: Appear Here has been chosen by international brands, independent designers and ambitious start-ups.
Big or small they all share the ambition, like Rock and Rule, to find an empty space, share an idea and start a journey.
Alex started with a market stall in Old Street Station, now she owns one of Covent Garden’s most popular porridge cafes.Read more
I'd always dreamt of having my own shop... Now I realise you just have to get out there and do it.Alex Hely-Hutchinson, Founder
In true Kanye style, the Life of Pablo pop-ups caused a storm when they appeared in 21 cities around the world.Read more
Kanye West has really set the gold standard for the pop-up modelVogue
Anna Walker's personalized leather accessories, started as a side project and quickly became a full-time job.Read more
I discovered so much more about my brand and what it stands for.Anna Walker, Founder
I would relaunch the Rock and Rule store I did for the diamond jubilee. I’d love to establish a british brand inspired by the monarchy but with a rebellious kick.
I’d love to experiment and see what happens in somewhere at odds with Rock and Rule’s root. Somewhere like Miami, that’d be a great place to start.