Underground Session: The Idea

Underground Session: The Idea

April 24, 2018 · New York

Hear from our favorite brands and get tips on how to make your idea happen.

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Speakers include

Zak NormandinDirty Lemon
Hillary JosephCabana / Beach on Bowery
Daniel DuGoffDDUGOFF
Polina VekslerUniversal Standard

The Idea

To celebrate our one year anniversary in New York, we’re inviting some of our favorite brands who have launched their idea through Appear Here to join us at this month’s Underground Session to tell their story.

From Zak Normandin who launched Dirty Lemon, the wellness beverage that has become a celebrity favorite to CFDA Fashion Incubator winner, Daniel DuGoff who created "unbasic-basics" for men globally. Learn how their visions came to life and get advice on how turn your own ideas into a reality.

Speakers include

Polina Veksler, Universal Standard

Zak Normandin, Dirty Lemon

Daniel DuGoff, DDUGOFF

Hillary Joseph, Cabana / Beach on Bowery


• An evening of insight and inspiration from thought leaders in the retail space

• Networking with some of New York's top brands and influencers

• Beverages provided by Dirty Lemon

• Help raise funds for a good cause - all proceeds will be donated to a local charity

Drinks will start at 7 PM, followed by the panel kicking off at 7:30 PM


April 24, 2018


198 Allen Street,
New York,