
And as the digital space continues to grow, more brands are taking their ideas offline to distinguish themselves from the pack.

We look at how brands like Club Monaco and Kit and Ace have used pop-ups to expand internationally.

We chat to Meg and Nina, co-founders of ADAY about building a global brand in just one year.

We chat to Jen Rubio, founder of Away about international expansion and their first London store.

We catch up with the founder of M.i.h, Chloe Lonsdale to find out how she brought her idea to life

Every pop-up makes mistakes, here’s how to avoid them